Tablet Mobile Casino @ Virgin Games

Apologies in advance for a long Monday morning read, but I don’t think you will regret it. Plus it’s the perfect time for a coffee break 😀

Unbeknownst to you, we have started converting your tablet traffic very seriously for the past 5 days.

Virgin iPad & Tablet Casino, running our mix of 16 IGT + Microgaming mobile games, was soft launched last week at http://t.virgingames.com.
Your tablet traffic is now redirected there instead of our mobile casino site http://m.virgingames.com.

As far as we know, this is the first ever full scale iPad & Tablet casino web app, designed specifically for tablets users. It’s accessible directly via the URL above or through our redirection engine, whereby users trying to access our web or mobile sites from a tablet will be redirected to T.

Being a web app, it’s available from a browser – not an app store – making it the first affiliate-friendly full tablet Casino site.

As described in my IGB Magazine article from a few months back http://pierrickprk.wordpress.com/2012/05/30/online-gambling-ipad-tablets/, usage data indicate that tablets are the perfect device for online gambling, while market size projections are going through the roof.  Just think about how many of your friends/family/acquaintances will get a tablet this Christmas.

Most online Casinos offer little more than a splash page for tablet users, followed by a redirection to their standard mobile website. We’ve done things differently by making the actual website an integral part of the tablet experience. Early analytics data highlight a huge jump in user engagement and we’re very excited about it.

What does this mean to you?

If you don’t promote Mobile & Tablets:

No need for you to do anything, our automated redirection engine is taking care of your traffic from tablet users, except this time it’s redirected to a site that will convert better (early indication from this weekend shows the Virgin Games bounce rate from tablet users has been reduced by 50%).

Naturally our affiliate tracking follows and single wallet applies, meaning you might already be earning commission from your tablet players, wherever they play.

If you do promote Mobile & Tablets:

If you target iPad Casino or tablet casino traffic, we want to show you how this traffic can be monetized, by pointing your tablet visitors to a real tablet experience. If Google Analytics is anything to go by, they WILL know the difference.

Our tablet site http://t.virgingames.com offers 3 signup bonuses, loyalty rewards and retention bonuses across all our platforms (mobile/tablet/web), and tablet gameplay is aggregated with mobile gameplay in your affiliate reports. As for affiliate tracking links, once again no need for you to change them if you don’t want to, we’ll take care of redirecting your tablet users to the tablet site for you.

Any questions, do not hesitate to contact us at affiliates@virgingames.com.