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Tablet Mobile Casino @ Virgin Games

December 3, 2012

Apologies in advance for a long Monday morning read, but I don’t think you will regret it. Plus it’s the perfect time for a coffee break 😀

Unbeknownst to you, we have started converting your tablet traffic very seriously for the past 5 days.

Virgin iPad & Tablet Casino, running our mix of 16 IGT + Microgaming mobile games, was soft launched last week at http://t.virgingames.com.
Your tablet traffic is now redirected there instead of our mobile casino site http://m.virgingames.com.

As far as we know, this is the first ever full scale iPad & Tablet casino web app, designed specifically for tablets users. It’s accessible directly via the URL above or through our redirection engine, whereby users trying to access our web or mobile sites from a tablet will be redirected to T.

Being a web app, it’s available from a browser – not an app store – making it the first affiliate-friendly full tablet Casino site.

As described in my IGB Magazine article from a few months back http://pierrickprk.wordpress.com/2012/05/30/online-gambling-ipad-tablets/, usage data indicate that tablets are the perfect device for online gambling, while market size projections are going through the roof. Just think about how many of your friends/family/acquaintances will get a tablet this Christmas.

Most online Casinos offer little more than a splash page for tablet users, followed by a redirection to their standard mobile website. We’ve done things differently by making the actual website an integral part of the tablet experience. Early analytics data highlight a huge jump in user engagement and we’re very excited about it.

What does this mean to you?

If you don’t promote Mobile & Tablets:

No need for you to do anything, our automated redirection engine is taking care of your traffic from tablet users, except this time it’s redirected to a site that will convert better (early indication from this weekend shows the Virgin Games bounce rate from tablet users has been reduced by 50%).

Naturally our affiliate tracking follows and single wallet applies, meaning you might already be earning commission from your tablet players, wherever they play.

If you do promote Mobile & Tablets:

If you target iPad Casino or tablet casino traffic, we want to show you how this traffic can be monetized, by pointing your tablet visitors to a real tablet experience. If Google Analytics is anything to go by, they WILL know the difference.

Our tablet site http://t.virgingames.com offers 3 signup bonuses, loyalty rewards and retention bonuses across all our platforms (mobile/tablet/web), and tablet gameplay is aggregated with mobile gameplay in your affiliate reports. As for affiliate tracking links, once again no need for you to change them if you don’t want to, we’ll take care of redirecting your tablet users to the tablet site for you.

Any questions, do not hesitate to contact us at affiliates@virgingames.com.

Posted by virginaffiliates
Filed in News, Newsletters
Tags: ipad casino, mobile casino, mobile igt, mobile microgaming, tablet casino, virgin affiliates, virgin ipad

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Autumn 2012 Virgin Games Affiliate Newlstter

October 24, 2012

It’s all happening at Virgin Games this autumn, so we thought we’d drop you a line to keep you abreast of all the latest developments. Everything from shiny new loyalty schemes to product developments. We’re nice like that you see… 🙂

Quick links below for you to get a head start – we know you’re busy:

VIRGIN GAMES > Loyalty > Introducing VELOCITY rewards

MOBILE CASINO > Acquisition & Loyalty > New welcome and loyalty bonuses

CASINO > Slot Game > Halloween themed slot game – Alaxe in Zombieland

CASINO > New Games > New slot game update

AFFILIATES > EGR 2012 > EGR Award Nomination – Affiliate Program of the Year

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INTRODUCING VELOCITY REWARDS – TIERED LOYALTY SYSTEM BASED ON V*POINTS

We’re all still quite excited about this at Virgin Games HQ (We know, we need to get out more!).

‘How does it work?’ We hear you ask…

Your players can now reach brand new loyalty levels based on how many V*POINTS they’ve earned every month – the more V*POINTS, the higher up the loyalty level

Levels:

‘Cheetah’ – Where it all starts, all players start out at this level. Every V*POINT earned is worth x1. (E.g. 1,000 points will generate 1,000 V*POINTS)
‘Falcon’ – Next up, we have Falcon! The next level on the path to VELOCITY domination. Every V*POINT is now worth 1.1. (E.g. 1,000 points will generate 1,100 V*POINTS)
‘Tornado’ – By this point each V*POINT is worth 1.25. (E.g. 1,000 points will generate 1,250 V*POINTS)
‘Rocket’ – Every V*POINT is now worth 1.5. (E.g. 1,000 points will generate 1,500 V*POINTS.
‘Lightening’ – Players that get this far will turn their V*POINT worth into 1.75. (E.g. 1,000 points will generate 1,750 V*POINTS)

Players move between the above levels automatically depending on how much they play and earn.

We hope to make everyone a winner with this new scheme: more rewarding for your players, and more commission revenue for you.

For more info on the VELOCITY rewards scheme, check out our website: http://www.virgingames.com/casino/velocity-rewards/velocity-rewards

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NEW WELCOME AND LOYALTY BONUSES

As of Monday 3rd September 2012 we changed our mobile casino welcome bonus in order to build on the early success of Virgin Mobile Casino. A reminder of the new bonus structure below:

The new welcome offer is a three part bonus available to all new players:

Deposit £5, play £5, get £5 (promo code “Gimme5”)
100% Bonus up to £100 (on second deposit, promo code “TOPUP2”)
100% Bonus up to £50 (on third deposit, (promo code “TOPUP 3”)

To help you promote this, some suggestions listed below:
o “Play £5, get £5!”
o “Play £5, get £5 + £150 Match Bonus” or
o “Up to £155 Welcome Bonus”

This new offer aims to improve our already healthy cash registration rates and increase mobile player lifetime value. Remember, you gain commission on the lifetime of your players, so the more we do to keep them staking the better!

We now offer a reload bonus for your mobile players too:

£25 Mobile Reload Bonus (deposit match up to £25)

Top up with £5 – £25, enter bonus code “Mobi1”, and receive a 100% match bonus

Find out more at http://m.virgingames.com/promotions.aspx

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HALLOWEEN THEME SLOT GAME – ALAXE IN ZOMBIELAND

Looking for an aptly themed online slot game to push during the Halloween period? Look no further than Alaxe in Zombieland!

ALAXE IN ZOMBIELAND is entirely unique in the way the familiar characters are all

“Zombified.” Alaxe battles the evil zombies that are usually thought of as beloved figures – the Mad Hatter, the Cheshire cat and others to keep your players winning despite their wicked ways.

This spooky addition from Microgaming, produced by Genesis Games is quite frankly a bizarre, entirely twisted version of Alice in Wonderland.

Need more details or try the game on freeplay? Visit http://www.virgingames.com/casino/casino-games/online-slots/alaxe-in-zombieland-slot

To start driving your traffic to the game, just change the end of any Virgin Casino tracking link to URL=508

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NEW SLOT GAME UPDATE

We’ve been busy keeping our slot game family up to date, and creating a wide array of games to keep your players occupied. Below is a list of new games we’ve recently added along with the tracking link update for you to start promoting them.

Eyes Down (Mazooma) – URL=512
o Paylines: 20
o Bonus Round 1: Bingo Feature
o Bonus Round 2: Pick-A-Win Feature
o Minimum Bet: 0.01
o Maximum Bet: 200.00
o Maximum Payout: 100,000.00
– More info on game + Demo Play: http://www.virgingames.com/casino/casino-games/online-slots/eyes-down-slot

Bobby 7s (Next Gen) – URL=511
o Paylines: 25
o Features: Wild and Scatter Symbols
o Bonus: Free Spin Bonus
o Minimum Bet: 0.01
o Maximum Bet: 125.00
o Maximum Payout: 11,900.00
o RTP: 95.1520%
– More info on game + Demo Play: http://www.virgingames.com/casino/casino-games/online-slots/bobby-slot

Eagles Wings (Microgaming) – URL=510
o Paylines: 25
o Feature: Stacked Wilds
o Bonus: Free Spins Bonus
o Minimum Bet: 0.01
o Maximum Bet: 31.25
o Maximum Payout: 93,750.00
o RTP: 96.47%
– More info on game + Demo Play: http://www.virgingames.com/casino/casino-games/online-slots/eagles-wings-slot

X Factor Judges Jackpot – URL=514
o Paylines: 20
o Bonus: X Factor Judges’ Jackpot Feature Round
o Minimum Bet: 0.05
o Maximum Bet: 40.00
o Maximum Payout: Progressive Jackpot
o RTP: 93%
– More info on game: http://www.virgingames.com/casino/casino-games/online-jackpots/the-x-factor-judges- jackpot-slot

– Jackpot Total at time of writing (24/10/2012 10:20am): £914,742.30

Fireworkz Blitz (Virtue Fusion) – URL=515
o Paylines: 25
o Minimum Bet: 0.05
o Maximum Bet: 45.00
o Maximum Payout: Progressive Jackpot
o RTP: 93%
– More info on game: http://www.virgingames.com/casino/casino-games/online-jackpots/fireworkz-blitz-slot
– Jackpot Total at time of writing (24/10/2012 10:20am): £1,116,130.81

COMING SOON
– Star Trek Against All Odds (IGT)
– Hot Hot Volcano (Microgaming)
– Viz (Blueprint Gaming)
– Gold Factory (Microgaming)

For more info on any of the games above, simply email us at affiliates@virgincasino.com

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EGR AWARD NOMINATION – AFFILIATE PROGRAM OF THE YEAR

We’re proud to announce that we’ve been nominated for the Affiliate Program of the Year EGR award for the fifth year running!
Thanks to the hard work and dedication of both the affiliate team and our affiliates, we’ve won this award twice.
We’d like to thank you for all of your support throughout the last year, and look forward to working with you for many years to come 🙂

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As usual we’re here if you have any questions.

Shayne Lambie
Virgin Games Affiliates
2nd Floor | The Yellow Building | 1 Nicholas Road | London | W11 4AN
http://www.virgingames.com/affiliates
Winner “Affiliate Program of the Year” EGR Awards 2010
Winner “Affiliate Program of the Year” EGR Awards 2009
Winner “Best Bingo Affiliate Manager” CAP Awards 2009
Winner “Gaming and Casino Affiliate Program of the Year” A4U Awards 2008

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